The shop in shop of DISPLAY MASTERS, consists of side by side modular structures, that identify and exhibit a wide range of products of the client company. The parameters to be observed are; great communication, excellent exposure to a range of products, the proper distribution of weight, easy assembly through simple installation instructions, and the least space necessary for transport.
The metal displays of DISPLAY MASTERS must meet the parameters required by the client SUCH as; brand visibility, excellent exposure to an assortment of products, the correct distribution of weight, easy assembly, and the least space necessary for transport
The wooden displays of DISPLAY MASTERS, are made of birch or MDF, and must meet the parameters required by the client such as; brand visibility, excellent exposure to an assortment of products, the correct distribution of weight, easy assembly by interlocking systems and the least space necessary for transport.
DISPLAY MASTERS’s Totems and Brochure Holders, are structures built for exhibitions or for applications associated with the sales. The parameters respected are; innovative design concept, brand visibility, the correct distribution of weight, easy assembly through simple installation instructions, and less bulk to transport.
The design phase determines the aesthetic result of the display, it also determines the engineering of mechanical aspects, the resistance, the purpos,e and also the calculation of the costs. DISPLAY MASTERS invests continuously within its structure with cutting edge software and training courses for the technical staff.
Hundreds of projects have been developed to date, and each one with a personalized style respecting the briefings shared.
On request, DISPLAY MASTERS offers equipment and machines from its carpentry workshop including its staff, to develop a prototype, allowing the customer to view the display as a whole.
In this way it is possible to correct particularities or modify any sizes and dimensions during the next stage of mass-production.
The displays are sent to different areas of the world, by various distributors and dealers and because of this DISPLAY MASTERS manages the variations in language for the graphics.
On request, the company is able to manage the stock (finished product) of the customers, providing one of its dedicated storage warehouses.
The administrative organization completes the service with the entire management of billing and invoicing for each distributor.
DISPLAY MASTERS provides its customers with a typical consulting manner, especially in the early stages of conceptualization and design of the display commissioned.
The first goal, once the design has been shared with the customer, is to optimize the sales cost and reduce added costs in terms of transport and logistics. The experience gained over time acts to assist the customer during the three main phases, the C.C.A. (Concept, Costs of the display, After Sales).
Conceptualization – Research and Development
The conceptualization is the most delicate phase, and it determines a concept for the display structure, which will have to meet different customer needs, such as style, available spaces, finishing, degree of strength, the type of media for graphics, the target-price, and the size of the package to be shipped.
The commercial and technical departments will interpret the company-profile of the client, transforming ideas and briefings into a concrete sales display.
The structure makes tools and financial resources available for the research and development of new technologies and innovative materials.
Cost of the display
The cost of the display is calibrated according to the type of the structure chosen , materials and their necessary processing, electronic accessories, the degree of assembly and support for media and publicity material. But to achieve truly favorable sales prices , the numbers are what really count, in fact mass production allows for; the structure, to optimize the production processes, and for the best possible industrialization of them.
Transport costs are a weighty aspect of the year-end balance sheet, that’s why the dimensions are optimized and the number of pallets to be transported are minimized.
The after sales service is fundamental for the resolution of problems in the field, but it is also support for customers who wish to receive information and updates about new market trends in the POP segment.
DISPLAY MASTERS is present in various market sectors, and it receives valuable input from them which it then provides to its clients.